Programme

30 September 2011

For buying ticket in advance it’s necessary to register on the web site, chose the proper ticket variant and pay it.

Scientific program ticket cost for one day of the Festival:
Before 28 September ticket Fee– 2500 rub.
The day of the Festival Ticket Fee – 3000 rub.

Awarding Ceremony cost:
Before 28 September ticket Fee– 4500 rub.
The day of the Festival Ticket Fee – 5000 rub.

Auditorium	Time	Event
Ball-Room A	10.30 – 11.30	Eka Ruola – Executive Creative Director at HASAN & PARTNERS (Helsinki, Finland) "Inspire. Don't interrupt". Review of the world's greatest advertising campaigns.
	12.00 – 13.00	Martin Weigel – Head of Planning Wieden + Kennedy (Amsterdam, Holland) "What matters to us." Showcase of work from the W+K network.
	13.00 – 13.30	Coffee break
	13.30 – 14.30	Adrian Botan - Regional Creative Director of McCann Erickson in Central and Eastern Europe. Marco Andrea Cremona – Executive Creative Director of McCann Erickson Russia. “Excuses” “Excuses are the main enemies of everybody, not only creators. Excuses prevent success as in private life so in professional. We’ll try to analyze why we let them control our lives and how we should struggle against them.”
	14.45 – 15.30	Bart Hendrikx - New Business Development MassiveMusic HQ in Amsterdam Pavel Ananich - Ambassador MassiveMusic in Russia «Who is MassiveMusic and what do we do?»
	16.00 – 18.00	Yuniy Davydov - CEO "R&I Group" "I'M ADVERTISING" – hand made show – lecture. You are advertising. Your life – air time. Your soul – advertiser. Your intimate feelings – happiness, fear, passion – only marketing strategy. It will be violent. It will be painful. Will be embarrassing
	19.30 – 23.00	Awards Ceremony of Red Apple and Red Apple MIXX
Ball-Room B	10.30 – 11.30	Pancho Gonzalez - Co-Founder & Executive Creative Director Inbrax Chile "Made in Chile"
	12.00 – 13.00	Leon Sverdlin - Associate creative director at Mark BBDO in Czech Republic. "Don't be afraid to kill your ideas"
	13.00 – 13.30	Coffee break
	13.30 – 14.30	Egor Altman – President of advertising syndicate "Hidalgo Image" Irina Larceva – Account director of advertising syndicate "Hidalgo Image" Theme: "What is the success of the launch Business FM?"
	15.00 – 16.30	Klaus Heydemann, Pekka Korpela "Digital cinematography and visual effects - advantages for the Creatives and advantages for the Producers"
	17.00 – 18.00	Mr. Kum Soo-Cheol, Creative Chairman, UK 'How to survive independent agency'.
Mendeleyev Room	10.00 – 18.00	Branding Day "Russian branding in the service of oligarchy, authority and common sense. Social responsibility deformation: history of global deception" Organizer: Russian Branding Companies Associating
Lomonosov Room	10.00 – 10.30	Progression Group (Top 10 RACA creativity rating 2010 participant)
	11.00 – 11.30	Mihail Elagin, CEO of TWIGA TOUCH (Top 10 RACA creativity rating 2010 participant)
	12.00 – 13.00	Irina Bezik, media director of Media First, subject of a report – "Telecontent vs. Teleaudience: what is more important for Russian channels?"
	13.00 – 13.30	Coffee break
	13.30 – 14.30	Pavel Smirnoff, Director of new products and special projects BE!MA Vasilyi Potemkin, Deputy director of strategic planning BE!MA Anna Karask, COO (Chief Operation Offiicer) BE!MA Theme: "Integrated projects. Pride and Prejudice"
	15.00 – 16.00	Anna Sopova. Director of Public Relations Tricolor TV. Theme: "Minus PR"
	16.30 – 17.00	Zubin Sergey – Docent of marketing of Moscow State University of Economics, Statistic and Informatics (MESI); Representative of Netherland marketing institute in Russia. "Marketing Plan: from formality to ideal instrument of company development." Andrey Voganov – Coordinator of NIMA program in MESI Institute Managing Partner of business ideas Laboratory HappyBoss "Modern European approaches to the study of practical marketing"
Ball-Room A, B	19.30	Awarding Ceremony of Moscow International Advertising Festival Red Apple and Interactive Advertising Festival Red Apple MIXX