About the Festival

Moscow International Advertising and Marketing Festival Red Apple is a key and unique event in Russia of international level in the industry of advertising and marketing communications. Over 5,000 thousand people from 30 countries of the world attend the Festival every year.

In 2011 Moscow International Advertising and Marketing festival will be celebrated on September 29 and 30 in conference hall of Swissotel Krasnye Holmy. Traditionally, the Festival consists of competitive and scientific programs. The event is concluded by the Ceremony of Awards giving to winners of the Festival.

Red Apple MIXX

In 2010 the Moscow International Advertising and Marketing Festival Red Apple has separated from its competitive and scientific programs all options related to digital technologies in advertising into separate festival Red Apple MIXX with its own scientific and competitive programs, judges.

RedApple/MIXX Awards is a competition of best projects in interactive advertising and marketing whose main prize is awarded for the highest achievement in this field — efficiency.

RedApple/MIXX Awards is included to the international system MIXX Awards — the most prestigious world award in the field of efficient interactive marketing communications held in 29 countries of the world.

Festival Purpose and Mission

Festival Purpose — is to create dialogue between advertising agencies and clients. Moscow International Advertising and Marketing Festival Red Apple — is a place uniting creativeness, innovations, marketing concepts and research to solve a more global purpose of the whole Russian industry in total — to increase advertising efficiency. Marketing specialists and representatives of advertising agencies at the festival consider competition works, hold joint conferences and workshops, share their accumulated experience, knowledge and skills.

Festival Mission — to increase social responsibility of participants of the mass communication market, to develop socially oriented path in advertising. In 2010 Steering committee of the Festival instituted the Award «For People», which is given in commercial categories — to works and projects, which advertise a product or a service while giving social motivation.

Target Audience of the Red Apple Festival — major advertising agencies, leading design studious, mass media, representatives of business community. The Festival is attended and visited by people interested in the latest trends in marketing and advertising, generally holding leading positions, youth with broad lateral thinking, creative approach to life, with active living position.

Awards

Finalists of the Red Apple Festival (short-list participants) receive diplomas. Winners taking the first place are awarded with festival prize given at the Ceremony of Awards to advertising agency and advertiser. Grand Prix of the Festival is given in three competitions — «TV and Cinema Advertising», «Printed» and «Outdoor Advertising», and «Social Advertising.»

Judges

International jury of the Festival traditionally consists of representatives of the advertising industry and marketing professionals from advertising companies. Festival works were considered by: Tommy Li — Tommy Li Design Workshop Limited; Andrey Logvin — Logvin Design Studio; Sean Cummins — CEO and ESD CumminsNitro; Hayashi Hisashi — Creative Director of Dentsu Inc.; Kim Hung-Ki — President (Korean Business Communicators Association); Igor Luts — President of BBDO Moscow; Ami Hasan — Founder of «Hasan & Partners»; Charvat Martin — Creative Director of Mark BBDO Prague; Andrey Alekseev — brand manager of "Ahmad Tea "; Olga Polyakova — Marketing Director of Mastercard; Inna Pokhodnya — Group Brand manager of SunInbev; Brian Kealy — director of the Group of on-line service in consumer marketing and PR of Microsoft in Central and Eastern Europe; Victoria Alemanova — Head of the Department Corporate Marketing Communications of OJSC "Vympelcom; Tugrul Agyrbash — General Director of Efes Russia; Anastasiya Laska — Marketing and Advertising Director of store chain «Detskiy Mir»; Gennady Dikalov — Marketing Director of «Rosstrakh» Group of Companies; Igor Pepelyaev — Marketing Director of Megafon Company; Ekaterina Bueva — Advertising Services Purchasing Manager, LG Company, Moscow.

Partners of Red Apple Festival: Government of Moscow, Chamber of Commerce and Industry of the Russian Federation, Association of Communication Agencies of Russia.